Keepsake
Keepsake — Your Page now collects email subscribers
Your Keepsake Page — the public space where you publish your notes at keepsake.place/@your-handle — can now do more than display your posts. It collects email subscribers and sends them a letter at the cadence you choose. Zero setup: the form is already on your page, and the system is active by default.
The inspiration is clear: Hey World, 37signals’ publishing tool. A quiet letter, no ads, no tracking. Not a blog, not a social network — just a corner of the web to share what’s worth sharing, and a direct channel to the readers who want to hear more.
How readers subscribe
Right under your bio, before the RSS / Contact links, a small subscribe block appears: an italic line — “Subscribe to receive my posts:” — with an email field and a SUBSCRIBE button.
The flow is double opt-in, on principle:
- The visitor enters their email and clicks Subscribe.
- They immediately receive a confirmation email at that address.
- They click the confirmation button. Their subscription is active.
- They receive a mini-digest with your three latest posts, to start.
No spam, no shady lists: only confirmed emails join your subscriber list.
Three cadences — you choose
From Settings → Email letter, you pick how often a letter goes out:
- Weekly (default) — one letter every Monday morning, recapping what you published in the past week. The rhythm that fits most steady writers.
- Daily — one email per day, when you’ve published. Ideal for travel diaries, live events, intense writing periods.
- Off — no emails sent, and the subscribe form disappears from your page.
No publication on a period = no email sent. Your subscribers never receive an empty letter. And you can change the cadence anytime: your subscribers don’t see your settings, they just see your posts arrive.
What the letter looks like
The email carries the spirit of your page: same theme colors, same serif typography, same calm. It’s not a marketing email — it’s a letter.
A single photo shows at full width. Two to four are arranged in a 2-column grid. Above four, the first four show plus a “+N other photos →” link to the full post. Each thumbnail is clickable.
Long posts are truncated in the letter, with a “Read more →” link to the full note on your Keepsake Page. The letter caps at twenty posts per send — beyond that, a “View all posts →” link points to your page.
Your subscribers are yours
Three commitments built into the system from the first send:
- Replies land in your inbox. When a subscriber clicks Reply, their response goes to the Contact email you’ve set on your page. Your readers can write back; your conversations stay real.
- A native “Unsubscribe” button shows in Gmail, Yahoo, and Apple Mail right in the inbox header (RFC 8058 compliant). One-click unsubscribe, no tricks.
- CSV export anytime. A button in Settings downloads your full list: email, status, subscribed and confirmed dates. Open in Excel, import into any other tool. Your list is yours.
During your Keepsake trial
Subscriptions are accepted from day one. Your audience can start growing immediately. The letters themselves are paused during the trial period; the next scheduled letter goes out as soon as you activate your Keepsake subscription.
Going further
For most creators, the Keepsake letter is plenty: form, double opt-in, regular letter, replies, export. When you need advanced features — segments, A/B testing, automations, paid newsletters — pair Keepsake with a dedicated platform like Kit (formerly ConvertKit) using your page’s public RSS feed (keepsake.place/@your-handle/rss.xml).
The full “Build your audience” guide covers both approaches.
Make it yours
The feature is active right now for every Keepsake Page. The form appears under the bio of any page whose cadence is weekly or daily. To see it in action, have a look at Nicolas’s Keepsake Page.
To configure your letter, head to Settings → Email letter. Three cadences, a subscriber count, CSV export, and that’s it.